On February 22nd, DeltaTrainer announced its relationship with Anytime Fitness. Anytime Fitness is "the largest fitness chain in the world". The gym chain has over 4,500 locations worldwide, including one in Antarctica, and over 4 million active members. DeltaTrainer is the market leader in remote personal training. The company also provides fitness technology for gyms such as Anytime Fitness as well as many smaller brands. Help comes just in time to keep fitness studios relevant and competitive in the current digitally dominated fitness landscape.
How has COVID affected the fitness world?
The pandemic brought some unprecedented challenges and opportunities in the fitness space. Digital companies like Peloton and Mirror have seen a spate of new investments while gyms have been hit by closings and bankruptcies. This is where DeltaTrainer came into play! DeltaTrainer has provided a digital bridge for many gyms that would otherwise struggle to stay open.
Thanks to DeltaTrainer's proprietary technology, gyms like Anytime Fitness can adapt and thrive during the pandemic. And as the fitness studios claim, customer experiences can be innovative and sustainable well beyond the pandemic.
DeltaTrainer, a technology start-up based in Pittsburgh, PA, launched its direct consumer training service less than a year ago in March 2020. Since then, DeltaTrainer has grown from a part-time trainer with a handful of clients to dozens of full-time trainers and thousands of clients in twelve countries. For the most recent quarter, the company averaged an explosive 100% month-over-month growth rate.
DeltaTrainer connects customers with a remote 1-to-1 coach who develops personalized training programs and holds customers accountable. The customers are then guided through the training with the DeltaTrainer app. With the help of the smart watch movement AI developed by DeltaTrainer, the app automatically detects when certain exercises are being performed and gives customers live feedback on form and pace. All of the instructions are sent straight to your headphones with the voice of your trainer! This hands-free guide and live feedback will make you feel like your trainer is right with you! The best part is that you can exercise anytime, anywhere. No need to schedule a zoom call or stand in front of a clunky mirror. All you need is your phone and Apple Watch. You can work out in the gym, at home or on the go! DeltaTrainer offers the same training experience you would get from a personal trainer, but for one tenth the cost. DeltaTrainer's price for unlimited remote personal training is only $ 69 per month – significantly less than the monthly cost of over $ 600 for a traditional trainer. Customers can also compete against each other for fitness points. The coaching and the friendly competition provide a lot of motivation.
CEO and co-founder Matt Spettel, a Carnegie Mellon University engineer, has a history of entrepreneurship that dates back to his early school years. He is joined by co-founder Gabe Madonna, a childhood best friend and a computer science graduate at MIT. Spettel and Madonna developed the DeltaTrainer product and technology from scratch. They are more than excited to see where the company's recent explosive growth and Anytime Fitness partnership will take the company.
A new era of digital fitness
Other gyms had to turn to Zoom classes and Instagram Live to keep engagement going. With so many live streaming fitness classes, it becomes difficult to stay competitive as a gym. These live video courses are usually free as well. And how long can gyms continue to work without the income from one-on-one lessons, sales of goods and other upsells in the gym?
It will be interesting to see how gym chains try to stay relevant in a new digital fitness age. Most are still looking for vaccines to fix their pandemic problem. However, most experts believe that even with the vaccine, it will be years before the gyms get back on their feet. And even then, they may never go back to normal. Research has shown that after a year of social distancing, many people have already opted for new fitness solutions. And Peloton and some of the bigger fitness players at home have kept people locked up with their expensive hardware for years. On most plans, people pay off the device for almost 4 years !!! Not all athletes have the finances to turn to Peloton and the like when the gyms close. People financially affected by the pandemic cannot afford such $ 2,000 motorcycles.
It's exciting to see the world's largest gym chain take the first step in adapting to the digital age. Will more gyms follow?
* collaborative contribution